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JOW Creations was founded in September 2012 by Lim Jo Weng, a former investment banker and an Economics & Finance graduate from the University of Melbourne. The inspiration behind this start-up was a belief that every delicate dessert should evoke sensational emotions and taste buds. It should be luxurious, pleasurable, intriguing and inspiring; and evidently, there was a lack of such cupcake dessert in the market. But what triggered him to act upon this inspiration is his passion for baking and cooking. Ultimately, these two attributes of passion and inspiration brought about the birth of Cupcakes by JOW Creations.

"Amazing cupcakes! JowCreations produce customized cupcakes catered to your individual wants. Very delicious and great service! A smaller bakery means you'll be served by the chef himself. =)" —Shannon

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